Kat is a marketing lecturer at Liverpool Business School and is an Advance HE Fellow and SEDA recognised teacher. Kat has extensive professional expertise in service sector marketing, with over fourteen years of experience as a marketing manager in the higher education sector and four years of marketing experience in public sector roles. Kat has developed and delivered many marketing strategies and campaigns during her time as a marketing manager and uses her real world experience to educate students and small businesses.
Kat developed a brand personality framework for higher education as part of her Doctorate in Business Administration and has specialist knowledge, expertise and interest in the areas of digital marketing; marketing strategy; media production; brand development; consumer behaviour; higher education marketing and digital wellbeing.
Degrees
2023, Liverpool John Moores University, United Kingdom, Doctorate in Business Administration
2017, Liverpool John Moores University, United Kingdom, MSc Digital Marketing
2003, The University of Liverpool, United Kingdom, BSc Geography
Academic appointments
Lecturer, Liverpool Business School, Liverpool John Moores University, 2022 - present
Sessional Lecturer, Liverpool Business School, Liverpool John Moores University, 2017 - 2022
Postgraduate training
Postgraduate Certificate in Learning and Teaching in Higher Education, United Kingdom, Liverpool John Moores University, 2023 - 2024