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Dr Clay Gransden

Liverpool Business School

Faculty of Business and Law

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Clay joined the Sport Business team in 2020 as a Senior Lecturer. He is an experienced Senior Lecturer specializing in branding and fandom. In addition to his academic expertise, he has over 10 years’ experience working in the Hospitality and Marketing sector. Clay is currently involved in several research and consultancy projects, providing guidance and expertise in hospitality marketing, fandom and social media at a local, regional and international level.

Degrees

2016, Liverpool hope University, United Kingdom, PGCert in Learning and Teaching
2015, University of Liverpool, United Kingdom, PhD
2007, University of Liverpool, United Kingdom, BA (Hons) Marketing and Psycology

Academic appointments

Programme Manager - Sport Business, Liverpool John Moores, 2021 - 2024
Senior Lecturer - Sport Business, Liverpool John Moores, 2020 - present
Senior Lecturer - Marketing, Liverpool Hope University, 2019 - 2020
Lecturer -Marketing, Liverpool Hope University, 2016 - 2019

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