BA (Hons) International Tourism Management

This module creates the underpinning academic skills and knowledge for the degree programme. Designed to enable students to engage with module content and learning activities throughout the rest of the programme, in terms of content and assessments.

After completing the module, students will have gained a fundamental understanding of how businesses operate in the visitor economy. They will understand core business concepts and the environments in which they function and how they interconnect, rather than seeing those concepts as isolated topics.

The module aims to introduce students to the breadth of the tourism, hospitality, and aviation industry, as well as to be able to recognise the importance of the inter-relations between different stakeholders across the three sectors.

The module introduces students to the operational and logistical side of the tourism, aviation, and hospitality sectors and places emphasis on the importance of these elements to service delivery.

This module examines the spatial dynamics of tourism, hospitality, and aviation, investigating how these industries both transform and are shaped by the diverse places and environments in which they operate.

This module uses Liverpool and its surrounding region as a real-world case study to examine the key factors that drive visitor destination success.

This module provides the skills and knowledge to succeed in the graduate employment market. Students will learn how to produce the necessary documentation, such as CVs, covering letters psychometric tests, application forms and interview and presentation skills, to secure interviews with prospective employers.

This module equips students with the knowledge and skills to navigate, evaluate, and apply a range of research methodologies and methods in both academic and professional contexts.

This module introduces students to the breadth and complexity of heritage, exploring the different ways in which it intersects with tourism and influences society more widely. It also develops students’ ability to analyse heritage typologies and perspectives, and to collaboratively apply this knowledge in the design of a real-world heritage tourism project in the form of a heritage trail.

Students will develop transferable HRM knowledge while understanding their specific industry challenges

This module builds a comprehensive understanding of the principles and practical skills involved in effectively managing day-to-day aviation operations

This module builds a comprehensive understanding of the principles and practical skills involved in effectively managing day-to-day hospitality operations

This module builds a comprehensive understanding of the principles and practical skills involved in effectively managing day-to-day tourism operations.

This module bridges marketing communication theory with the practical world of digital marketing and content creation, exploring how key concepts translate into effective online strategies.

The aim is to provide students with an extended period of work experience at an approved partner that will complement their programme of study at LJMU. This will give students the opportunity to develop professional skills relevant to their programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.

The aim is to provide students with an additional year of study at an approved overseas partner that will complement their programme at LJMU.

This module examines how principles of responsibility and sustainability shape tourism planning, exploring their impact on both destinations and the organisations that operate within them.

This module explores the modes and methods of strategic decision-making, equipping students to analyse business environments and evaluate how different strategic choices shape long-term organisational success

This module critically examines global tourism development through the lens of key development theories and indicators, with a particular emphasis on the experiences of developing countries and the role of decolonial perspectives in reshaping tourism practice.

This module immerses students in a real-world industry consultancy project, challenging them to analyse complex business problems for a live client while developing essential professional skills in project management, communication, and teamwork.

This module fosters an entrepreneurial mindset, guiding students through the process of generating, testing, and communicating innovative and responsible business ideas that address real-world challenges.