2025/26 entry
BA (Hons) Events Management
Why study Events Management at Liverpool John Moores University?
- LJMU ranked 3rd university in the UK for hospitality, leisure, recreation and tourism degrees (The Times UK University Rankings 2025)
- A practical and applied curriculum with guest speakers, industry links and field trips
- Amazing opportunity to run your own live event
- Option to undertake a year-long work placement and study abroad opportunities
- This programme is also available as a Top Up Level 6 entry degree
- 91% of students surveyed said the teaching staff on our business courses were good at explaining things (National Student Survey 2024)
- Shortlisted for the Times Higher Education Awards 2024 Business School of the Year
About your course
Our BA (Hons) Events Management course offers you exciting opportunities to manage a range of different events and secure essential professional experience. That's why you can expect to enjoy excellent career prospects in the arts, culture and music, exhibitions and venues, and tourism and hospitality industries.
Event Management roles require people who are level-headed and well organised but also enthusiastic, creative and dynamic. Teamwork is a crucial part of running any successful event and in your second year you have the chance to create, develop and manage your own live event as part of a team, working with real clients, venues and attendees.
Festivals, meetings, conventions, exhibitions and sports events all make up the events industry, and you will have plenty of opportunities to get a feel for different kinds of events from field trips, attending live events and expert guest speakers.
You will also gain hands-on experience working for a variety of clients at locations and venues across the country. Liverpool is well known for its thriving events scene. Events such as Sound City, Africa Oye, World Gymnastics Championships 2022, Liverpool International Music Festival (LIMF) and The Good Business Festival all put Liverpool on the map as a big player in the events industry.
Events Management Top-Up
This one year, full time, top-up degree is ideal for students who are completing/already hold a relevant HND, relevant Foundation degree, or Diploma and want to top-up their qualification and boost employment prospects by gaining an honours degree. The Top Up programme joins the Level 6 (3rd year) students on the Events Management degree.
In addition to the University's standard entry requirements, you should have one of the following: a Foundation Degree with 60% or above in a relevant subject or a relevant HND with overall Merit (240 credits).
Professional accreditation/links
We are members of the Association of Events Management Education (AEME) and regularly work with them to develop the programme. LJMU is also a member of the Liverpool Local Enterprise Partnership, which allows access to guest speakers.
Fees and funding
There are many ways to fund study for home and international students
Fees
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:
- library membership with access to printed, multimedia and digital resources
- access to programme-appropriate software
- library and student IT support
- free on-campus wifi via eduroam
Additional costs
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
Funding
There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you'll find all of the information you need on our specialist funding pages.
Employability
The events industry is big business and you can expect to enjoy varied career opportunities both in the UK and overseas after graduating with a BA (Hons) degree in Events Management.
Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.
Business visits and events are worth over £22 billion to Britain’s economy and the value of business transacted at trade events is estimated to generate over £100 billion a year. As such, you can expect to enjoy excellent career prospects in areas like event administration, sport, arts, music, conventions, exhibitions, meetings, event-related venues, event tourism and event hospitality. There will be opportunities in all sectors – commercial, local authority and voluntary – or you could even set yourself up as a self-employed events professional.
Student Futures - Careers, Employability and Enterprise Service
A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.
Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU's in-house recruitment service, and we also offer fully funded Discovery Internships.
One-to-one careers and employability advice is available via our campus-based Careers Zones and we offer a year-round programme of events, including themed careers and employability workshops, employer events and recruitment fairs. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.
A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU's Careers, Employability and Start-up Services after you graduate and return for one-to-one support for life.
Go abroad
LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.
Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?
Find out more about the opportunities we have available via our Instagram @ljmuglobalopps or email us at: goabroad@ljmu.ac.uk.
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What you will study on this degree
Please see guidance below on core and option modules for further information on what you will study.
Further guidance on modules
Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Level 4
Core modules
The Events Industry
20 credits
To provide an overview and understanding of the diversity, function, role and purpose of the events industry in society.
Academic Skills and Digital Literacy
20 credits
To enable students to develop the skills necessary to be effective learners at university and to apply academic and digital skills in the context of their academic studies. To introduce students to aspects of career management.
Introduction to Management and Leadership
20 credits
This module aims to provide an introduction to management and leadership theory with particular reference to the events industry. It aims to develop management skills in students which they can apply in employment or in practical elements of their degree.
Event Operations
20 credits
To introduce students to the application of event planning models, project management and risk assessment techniques to a variety of events.
Creative Event Design
20 credits
To develop students understanding of the role and importance of design, creativity and theming in the event production process. To understand the impact of design on audience experiences.
Marketing for Tourism and Events
20 credits
The aim of the module is to provide students with the knowledge and understanding of marketing theories and concepts in the context of tourism and events management sectors.
Level 5
Core modules
Employability Skills
20 credits
To provide students with the skills and knowledge to succeed in the graduate employment market.
Event Planning
20 credits
The aim of this module is to equip students with the theoretical knowledge and understanding, and practical skills needed to plan a live event.
Research Design
10 credits
To enable students to understand a variety of research methodologies and be able to understand and critically analyse the application of different research methods to a diverse range of research topics.
Practical Digital Marketing Skills
20 credits
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Human Resource Management for Events
20 credits
To enable students to understand the principles and practices of human resource management in events organisations.
Event Production
20 credits
The aim of this module is to equip students with knowledge, understanding and practical skills needed to stage and evaluate a live event.
Optional Modules
Business Ethics
10 credits
To examine the theories and practices of business ethics in national and global contexts and provide an awareness of the relevance and importance of business ethics in a global economy.
Modern Language for Business
10 credits
Develop a very basic competence in reading, writing, listening and speaking a modern foreign language as well as develop an understanding of basic foreign language grammar.
Sandwich Year - Sport, Events and Tourism
120 credits
The aim is to provide students with an extended period of work experience at an approved partner that will complement their programme of study at LJMU. This will give students the opportunity to develop professional skills relevant to their programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.
Study Year Abroad - Sport, Events and Tourism
120 credits
The aim is to provide students with an additional year of study at an approved overseas partner that will complement their programme at LJMU.
Study Semester Abroad - Sport, Events and Tourism
60 credits
The aim is to provide students with a semester of study at an approved overseas partner that will replace one semester of their LJMU programme at level 5.
Level 6
Core modules
Dissertation
40 credits
Investigate and critically analyse a topic that relates to this programme.
Policy, Politics and Events
20 credits
To examine the way events may be mediated through, and affected by, political actions, different social contexts, and public policy.
Strategic Management
20 credits
To recognise and evaluate the wider importance strategic decision making upon the competitive advantage of business.
Responsible Events Management
20 credits
To equip student with knowledge and understanding of event impacts and related theoretical perspectives. To provide students with the technique to outline an impact assessment study with relevant impacts assessment indicators.
Optional Modules
Entrepreneurship and Innovation
20 credits
To develop an understanding of the concepts of entrepreneurship, innovation and business start-up.
Business Consultancy
20 credits
Develop an understanding of business problems and issues and provide students with the opportunity to apply key academic theories and models in the development of a solution that meets the client's needs. In addition, students will reflect on their personal development and consider next steps post-graduation.
Teaching and work-related learning
Excellent facilities and learning resources
We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
Teaching is via a combination of lectures, workshops, online activities and small-group tutorials in which you can discuss course material more informally. In addition, you will be expected to attend live events, undertake site visits, carry out your own research online and join relevant events associations and societies.
We also offer the opportunity to undertake an optional field trip that will allow you to contextualise theory, experience a new destination and have fun. Previous destinations have included Edinburgh, Newcastle and Amsterdam.
Work-related Learning
Throughout the course we encourage you to develop your skills and experience the world of events through a range of work-related learning options. Employers offer opportunities to all Event Management students via our online noticeboard, EventStart. So you could find yourself working at prestigious music concerts, convention and exhibition venues, fashion shows, award dinners or cultural events.
In level 5 you get the opportunity to plan, stage and evaluate your own live event, giving you valuable work-related experience whilst raising money for a charity of your choice.
The best way to immerse yourself in the industry, however, is to undertake a year’s work placement between your second and third year, either in the UK or overseas. This will show you what it’s really like to work full time in the industry and get the buzz that comes with running a successful event. You will also put into practice what you have learnt during the course and gain new skills to add to your CV, which will significantly boost your employability.
Support and guidance
Dedicated personal tutor, plus study skills support
You will be allocated a personal tutor with whom you can discuss course-related issues, work on a personal development plan and set your own targets. You will have scheduled one-to-one meetings with your tutor, but they can be approached at any time should you need additional support.
Assessment
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
We recognise that all students perform differently depending on how they are assessed, which is why we use a range of assessment methods. These vary according to the module, but they could include:
- written work
- presentations (group or individual)
- practical assessments
- portfolios (including e-portfolios)
- planning and implementing your own ‘live’ event
Feedback is given for each assessment, as we believe this is vital in helping you to identify your strengths as well as areas where you may need to put in more work.
Course tutors
Our staff are committed to the highest standards of teaching and learning
Facilities
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and Welsh hills. It is only a short walk from LJMU's Aldham Robarts Library, which contains all the resources you will require for your studies, and is open seven days a week.
Entry requirements
Please choose your qualifications below to view requirements
Grades/points required from qualifications: BBC-ABB (112-128)
Qualification requirements
GCSEs and equivalents
A levels
BTECs
Extended Diploma: DMM-DDM
Access awards
International Baccalaureate
Acceptable on its own and combined with other qualifications.
OCR Cambridge Technical
Extended Diploma: DMM-DDM
Irish awards
Acceptable on its own and combined with other qualifications.
T levels
International requirements
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IELTS
6.0 overall with no component below 5.5, taken within two years of the course start date.https://www.ljmu.ac.uk/study/courses/international-entry-requirements
Please Note: All international qualifications are subject to a qualification equivalency check.
Application and selection
Securing your place at LJMU
UCAS is the official application route for our full-time undergraduate courses. Further information on the UCAS application process can be found here https://www.ljmu.ac.uk/study/undergraduate-students/how-to-apply.
We are looking for applicants who are considering a future career as a successful Events Manager. Potential students should be able to demonstrate experience, enthusiasm, commitment and motivation related to Events Management.
In addition, applicants must be able to manage and organise their own time in order to complete coursework, revise for examinations, attend lectures punctually and complete appropriate work placements. Students will be expected to work both independently and in groups for various pieces of work, and evidence of occasions when applicants have worked in groups (academically or otherwise) would be useful when considering your application form.
The university reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the university. Where this does happen, the university operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.